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TurboTax "Robochild"

Embracing 2019's AI trend, Robochild was created in time for Super Bowl LIII.

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In addition to broadcast spots that ran during Super Bowl LIII, Wieden + Kennedy was asked to develop social media "reactions" featuring Robochild, that were posted throughout the game.

 

Using assets from the broadcast shoot and Adobe's Character Animator software, I built a "puppet" that tracked my movements through a webcam. I recorded my live performances, and synced them to voice overs. 

Creative Directors - Jason Campbell & Kevin Jones

Art Director - Joaquin Alvarez

Copywriters - Gus Solis & Andy Laugenour

Interactive Producer - Teresa Lai

Motion - Oliver Rokoff

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© 2025 by Oliver Rokoff

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