Hair Nah

A travel game about a black woman tired of people touching her hair.

This was a collaborative project produced by Wieden + Kennedy and On She Goes. I had the privilege of working with a small team of talented individuals in the creation of "Hair Nah" - A travel game about a black woman who is tired of people touching her hair.

With $0 paid promotion and one tweet that went viral, Hair Nah! generated approximately 218,000 unique pageviews, 175,000 game plays, 70,000 social shares, 911 million impressions, 50 YouTube reaction videos, and 80+ press write-ups within two months of launching.