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Expedia OneKey

Expedia Group’s unified loyalty program combining Expedia, Hotels.com, and Vrbo into a single rewards ecosystem.

The Expedia One Key campaign launched a unified loyalty platform for Expedia, Hotels.com, and Vrbo, introducing a single rewards system across all three brands. It was a major U.S. rollout featuring large-scale, high-visibility OOH, digital, and integrated media placements across multiple major cities, including LA, New York, Atlanta and Las Vegas.

 

My role included producing and versioning large-format DOOH campaign assets for Expedia Group's One Key launch.

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Creative Directors - Pierre Jouffray, Derek Szynai

Art Director - Ben Howard

Design Director - Christin Spagnoli

Photographer - Ronan Gallager

© 2026 by Oliver Rokoff

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